Cinnamon Swirl Cake

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4.96 from 24 votes
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Cinnamon swirl cake is like a cinnamon roll in cake form. Sweet cinnamon crumble swirled through a white cake and topped with luscious cream cheese frosting. To die for.

Slice of cinnamon roll cake on a plate with a fork cutting into slice.
Table of Contents
  1. Cinnamon Roll in Cake Form
  2. Ingredients You’ll Need
  3. How to Make Cinnamon Swirl Cake
  4. Secret to the Streusel Filling
  5. Tips for Perfect Cream Cheese Frosting
  6. Reviews About this Cake
  7. Questions About Cinnamon Swirl Cake
  8. Storing Your Cinnamon Swirl Cake
  9. More Scrumptious Cake Recipes
  10. Cinnamon Swirl Cake Recipe

Cinnamon Roll in Cake Form

Hey there, fellow dessert lovers! If you’re anything like me, you get those cravings for warm, gooey cinnamon rolls but don’t always have the time (or patience) to make them from scratch. That’s where this Cinnamon Swirl Cake comes in—it’s everything you love about a cinnamon roll, packed into a soft, moist cake that’s ridiculously easy to whip up. Trust me, once you try it, you’ll be hooked!

My family absolutely loves this cake. It’s a staple at our weekend gatherings, and I can’t even count how many times I’ve caught someone sneaking an extra slice when they thought no one was looking. The warm, cinnamon aroma fills the house, making it impossible to resist. It’s one of those desserts that disappears quickly because everyone keeps going back for more!

Why You’ll Love This Cinnamon Swirl Cake

This cake is like a warm hug in dessert form. It’s super simple to make, bursting with cinnamon flavor, and topped with a luscious cream cheese frosting that’s downright irresistible. The best part? It’s ready in no time, so you can satisfy your cinnamon roll cravings without the wait.

Slice of cinnamon roll cake on a plate.


Ingredients You’ll Need

  • White cake mix (or yellow/vanilla, if you prefer)
  • Eggs, vegetable oil, and water (as per the cake mix instructions)
  • Ground cinnamon (or more if you’re a cinnamon fanatic)
  • Graham cracker crumbs (crushed finely)
  • Melted butter
  • Brown sugar (for that rich, caramelized flavor)
  • Optional: Chopped walnuts or pecans for an extra crunch

For the Cream Cheese Frosting:

  • Cream cheese (softened)
  • Butter (softened)
  • Vanilla extract (or a splash of almond extract for a twist)
  • Powdered sugar (sifted for smoothness)
White cake mix, cream cheese, butter, oil, sugar, cinnamon, vanilla and graham crackers for Cinnamon Roll Cake.

How to Make Cinnamon Swirl Cake

  1. Prepare the Cake Mix: Follow the instructions on the box to make the batter. Pour half of it into a greased or parchment-lined 9×13-inch baking dish.
  2. Make the Cinnamon Swirl: In a bowl, mix together the cinnamon, graham cracker crumbs, brown sugar, and melted butter until crumbly.
  3. Swirl It Up: Sprinkle half of the cinnamon mixture over the batter. Use a butter knife to gently swirl it through the batter. Pour the remaining batter on top, then repeat the swirl with the rest of the cinnamon mixture.
  4. Bake: Pop the cake in the oven and bake according to the cake mix instructions. Your kitchen will smell AMAZING.
  5. Frosting Time: While the cake cools, beat together the cream cheese, butter, and vanilla until smooth and fluffy. Gradually add the powdered sugar until it reaches your desired consistency.
  6. Assemble and Serve: Spread the creamy frosting over the cooled cake, and sprinkle the reserved cinnamon mixture on top. Slice, serve, and enjoy every ooey-gooey bite!
Cinnamon roll cake in a baking dish missing a slice.

Secret to the Streusel Filling

The star of this show, aside from the fluffy cream cheese frosting, which we will get to, is the crumbly, buttery streusel-like mixture that is swirled throughout the cake. Graham crackers are the hidden secret to this delicious cinnamon swirl cake.

Combining crushed graham crackers with cinnamon, brown sugar, and butter gives the mixture a crunchy texture that will knock your socks off! It doesn’t even taste like graham crackers but provides a texture that can’t be beaten. Start by placing a drizzle on top of the cake batter and swirl it all through the white cake with a toothpick. Save some to crumble over the top of the frosting as a garnish.

Glass bowl with cinnamon crumble mixture.

Tips for Perfect Cream Cheese Frosting

Perhaps my favorite part of cinnamon rolls is the luscious, dreamy, and creamy icing that goes on top! It is whipped to perfection and tastes just like cinnamon roll frosting. The combination is heavenly and your tastebuds will be thanking you! This easy cinnamon roll cake recipe is one you will make over and over again!

  • Room temperature – Make sure your cream cheese and butter are at room temperature.
  • Beat – Whip the cream cheese and butter together in a medium bowl for a few minutes to make it light and fluffy before adding any other ingredients.
  • Sift – Slowly add powdered sugar, a little at a time, mixing constantly. Sift the sugar to give the powder a light consistency.
  • Consistency – If it is too thick, add about a teaspoon of milk at a time until it reaches your desired consistency.
  • Adding vanilla – I like to add the vanilla at the end, then beat on high for about three to five minutes or until it’s nice and fluffy. If you haven’t tried almond extract it is another way to enjoy this cream cheese frosting!
Glass mixing bowl with frosting. Whisk on the side.

Reviews About this Cake

“Thank you for this recipe! My question, how do you stop eating this cake???? It is sooooo delicious. 🙂”

-Lise

Questions About Cinnamon Swirl Cake

How do I keep this cake moist?

Store it in an airtight container at room temperature for up to two days, or in the fridge for up to five. A quick zap in the microwave (10-12 seconds) makes it taste fresh-baked again!

What’s the best cinnamon to use? 

Cassia cinnamon is bold and budget-friendly, while Ceylon cinnamon is milder with a delicate flavor. Either works great here!

Can I make this ahead of time? 

Absolutely! Bake the cake a day in advance, and frost it right before serving for the freshest taste.

Can I freeze cinnamon swirl cake?

Yes, you can! Wrap the unfrosted cake tightly in plastic wrap and foil, then freeze for up to three months. Thaw in the fridge overnight and frost before serving.

Can I make this recipe gluten-free?

Definitely. Just use a gluten-free cake mix and ensure all other ingredients (like graham crackers) are gluten-free. The texture might vary slightly, but it’ll still be delicious!

What can I use instead of graham crackers?

If you don’t have graham crackers, try crushed sweet biscuits, vanilla wafers, or even crushed shortbread cookies for a similar texture and flavor.

Slice of cinnamon roll cake on a plate with a fork.

Storing Your Cinnamon Swirl Cake

If there is any leftover cake, which is rare at our house, wrap it tightly with plastic wrap or store it in an airtight container. It stays fresh on the counter for two days, or refrigerate for up to five. Pro tip: it tastes even better the next day!

More Scrumptious Cake Recipes

If you love cake you are in the right place! Check out some of our favorite cake recipes that make the perfect dessert for any occasion. 🎂

Slice of cinnamon roll cake on a plate with a fork cutting into slice.

Cinnamon Swirl Cake

4.96 from 24 votes
Cinnamon Swirl Cake is like a cinnamon roll in cake form. Sweet cinnamon crumble swirled through a white cake and topped with luscious cream cheese frosting. To die for!
Prep Time 10 minutes
Cook Time 30 minutes
Total Time 40 minutes
Course Dessert
Cuisine American
Servings 12

Video

Equipment

Ingredients

Cake

  • 1 box white cake mix prepared as directed on box
  • 1 teaspoon cinnamon
  • 1 1/2 cups graham cracker crumbs
  • 1/2 cup butter melted
  • 1/2 cup brown sugar

Cream Cheese Frosting

  • 8 ounces cream cheese softened
  • 1/4 cup butter softened
  • 1 teaspoon vanilla
  • 1 1/2 pounds powdered sugar

Instructions

  • Preheat oven to 350 degrees. Spray a 9×13-inch pan with cooking spray.
    Greased baking dish.
  • Prepare white cake mix according to package directions.
    Glass mixing bowl with cake batter. Mixing whisk on the side.
  • In a separate bowl, combine cinnamon, graham cracker crumbs, butter, and brown sugar. Stir until combined and crumbly. Set aside a ½ cup cinnamon mixture in a separate bowl for topping on the frosting.
    Glass bowl with cinnamon crumble mixture.
  • Pour half of the cake batter into the pan. 
    Baking dish with cake batter.
  • Sprinkle half of the remaining cinnamon mixture over the batter, then run a knife through it to swirl. 
    Baking dish with cake batter and cinnamon crumble on top.
  • Repeat using the remaining cake batter and cinnamon mixture.
    Swirling cinnamon crumble into cake batter.
  • Bake according to the cake package directions.
    Baked Cinnamon roll cake in a baking dish.
  • Frosting: Beat together cream cheese, butter, and vanilla. Slowly add powdered sugar until desired consistency.
    Glass mixing bowl with frosting. Whisk on the side.
  • Spread frosting over cooled cake.
    Spreading frosting on top of cinnamon roll cake.
  • Sprinkle the reserved ½ cup of cinnamon mixture on top.
    Cinnamon crumble on top of frosted Cinnamon roll cake in a baking dish.

Notes

  • I love to serve this cake while still slightly warm.
  • If the frosting is too thick, you can thin it with a little milk. Only do small amounts at a time to get the perfect spreading consistency.

Nutrition Information

Calories: 717kcalCarbohydrates: 125gProtein: 5gFat: 23gSaturated Fat: 13gCholesterol: 53mgSodium: 664mgPotassium: 118mgFiber: 2gSugar: 91gVitamin A: 625IUCalcium: 152mgIron: 2.3mg

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Rate and Review

So, what are you waiting for? Go preheat that oven and treat yourself to the best Cinnamon Swirl Cake ever. You deserve it! If you give this recipe a try, I’d love to hear how it turned out for you. Did you add any fun twists or special touches? Let me know in the comments below—I can’t wait to read about your delicious creations and your thoughts on this cake!



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Elise Donovan

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4.96 from 24 votes (9 ratings without comment)

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Comments

  1. I made this cake and I was a little disappointed. I found it to be dry; however, I may have cooked it too long.

  2. I stumbled across your website is there any way you guys have a cookbook for anyone to request of 1 I am hoping so because that would be wonderful

    thanks

  3. 5 stars
    All of my brown sugar sunk to the bottom! ;( is there a way to stop that from happening? Besides that loved the cake!

    1. Thank you for the 5 stars! This is a delicious cake. I haven’t had the problem of the brown sugar sinking to the bottom. I have always used light brown sugar in this recipe, could that be the difference? I also don’t put large clumps of the brown sugar mixture on the cake. I disperse it evenly in smaller spoonfuls over the cake and then gently swirl the knife through. I hope this helps!

    1. We haven’t done it that way but you can try it! Let us know how it turns out for you if you try it!

  4. Although I enjoy most of your recipes I did not care for this one. The frosting is great, I have made this recipe for years. A box cake is just a box cake. But I do not understand the cracker crumbs. I made this yesterday and will go back to my previous recipe. Just did not care for it at all. Cracker crumbs with cinnamon and sugar looked pretty but tasted flat. Such a disappointment.

    1. Hi Bonnie– We are so sad to hear you didn’t like this recipe! It is usually a hit with our followers. Was your issue that it tasted like a box mix? The cracker crumbs are supposed to add texture in the cinnamon swirls. Glad you liked the frosting though–IMO that is the best part 🙂

  5. 5 stars
    Easy, quick and delicious – adding this to my favorites. I made this using sugar-free yellow cake mix, sugar-free oatmeal cookie crumbs and truvia brown sugar blend. For frosting I mixed sugar-free vanilla canned frosting and low fat cream cheese, the ratio depends on how sweet I want it. I imagine the recipe is even more scrumptious using regular ingredients, but I love that I could adapt it for those that need a very low sugar alternative.

  6. 5 stars
    I just put one of these bad boys in the oven! The cinnamon swirl crumble smelled so good as I mixed it that I momentarily contemplated sneaking off somewhere to eat it by myself and just serving my hubby and son the plain white cake!

    1. Oh man, the crumble is the best part (in my humble opinion). Hope you (and your husband) liked it!

  7. why are there no way to reach the recipe lately?? nothing will click on!! can you recheck your recipes you have sent from april 24 to may 6th?? 2017

  8. 5 stars
    I saw your cake on Instagram a few days ago I told myself, I have to do it. My God, it’s so delicious. Will be on my top ten cakes list. Thank you for sharing.

    1. Thank you for sharing your success! My son requests this cake for his birthday every year. I’m so glad your children like it too!

    1. haha this is the best question I have ever answered 😉 Unfortunately I don’t have a good answer haha I have the same problem when I make it!

    1. You bake it for whatever time is listed on the cake mix box, which is usually 30-35 minutes for a 9×13 cake. I always set my timer 5-10 minutes less than the recommended time and use the toothpick trick to test that it is done, if it’s not I continue to check it every few minutes. I don’t like it over baked. It gets dry and doesn’t taste as good. Thank you for your question!

  9. 5 stars
    I got rave reviews when I made this cake and requests to “please make that cinnamon cake you made before.”

  10. When I make this recipe I will increase the topping to sprinkle on top but I will also add some walnuts to it. Yummy, sounds so good!

  11. Do you know if this can be made in a crock pot? I make a cinnamon swirl cake in the crock that is wonderful. May have to try this one.